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Analyzing an ad

There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. The following questions can help foster an awareness of this process. Use them for class or group discussions or your own individual analysis of ads or commercials. You may be surprised by the messages and meanings you uncover.
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Ad Analysis

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What Else Do You Need To Know To Analyze an Ad?

We can note three contexts for these documents. First of all, they are selling tools and reflect the business needs of the corporations that pay for them. Posing the questions about purposes and methods will give us insights into the role of advertising in business. Second, advertisements are cultural indicators, though distorted ones.
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Media Theory

We are surrounded by advertising. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. Together, they cited information from 15 references. Categories: Advertising.
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Print advertisements are everywhere around us. Whenever we read a newspaper or a magazine, or go outside and see a billboard, print ads are obvious and unavoidable. Analyzing the ad to discover its true meaning is important to understand its intended impact and intention. Here are some things to look for when analyzing a print advertisement. What does the text say?
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